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How to Run Facebook Ads (Step-by-Step Guide for Beginner's)

If you’ve ever thought about how businesses appear in your Facebook feed, the answer is simple—Facebook Ads. Facebook remains one of the most powerful advertising platforms for brands of every size, with over 3 billion monthly active users. The best part is you don’t need to be a marketing expert to use Facebook ad platform. In this blog post you will learn about how to run Facebook ads from scratch and set up a campaign that actually works and gives results.

✅ Step 1: Create a Business Facebook Page

Facebook ads can’t run through a personal profile. You need a Facebook Business Page, which acts as your brand identity.

If you don’t have one:

  • Log in to Facebook
  • Go to Create → Page
  • Then add your business name, description, logo, and contact details
  • Publish it

A complete page helps improve trust and increases the chance of conversions when users click your ad.

✅ Step 2: Set Up Meta Business Manager

Meta Business Manager is your command center for running ads. It keeps your ad accounts, pages, payment methods, and audiences in one place.

  • Visit business.facebook.com
  • Create Business Manager
  • Add your Business Page
  • Create or connect an ad account
  • Add a payment method

Done! Now you’re ready to create ads professionally, not just boosted posts.

✅ Step 3: Choose Your Advertising Goal

Select the purpose of your campaign

Your goal decides how Facebook optimizes and who sees your ads.

Common objectives for beginners:

  • Traffic Send users to the website/landing page.
  • Engagement includes Likes, comments, shares, followers.
  • Leads help to collect phone numbers/emails.
  • Sales/Conversions helps in Driving purchases or signups.

If you are selling something online, “Leads” or “Conversions” is the best long-term choice.

If you are just starting, “Traffic” is an easy way to start.

✅ Step 4: Select Your Target Audience

This is where Facebook becomes powerful. You can show ads to people based on:

✔ Age

✔ Location

✔ Interests

✔ Behaviors

✔ Job titles

✔ Language

✔ Devices

Example:

If you are selling gym clothing then you might target:

  • Age: 18–35
  • Interests: Fitness, gym workouts, sports and bodybuilding, etc.
  • Gender: All
  • Location: your city or country

You can also create:

✅ Custom Audiences — Are people who interacted with your page or website previously

✅ Lookalike Audiences — People who are similar to your existing customers

Better targeting is when you use low cost and get better results.

✅ Step 5: Set a Budget and Schedule

You don’t need a big investment. Facebook allows small businesses to start with as low as ₹100–₹300 per day.

You can set:

Daily Budget – spends money every day

Lifetime Budget – spends a fixed total over time

Pro Tip:

Let the ad run for at least 3–5 days before you judge the result. Facebook needs time to understand which users respond best.

✅ Step 6: Choose the Right Ad Format

Facebook offers many formats:

✔ Image Ad – simple promotional image

✔ Video Ad – higher engagement & storytelling

✔ Carousel Ad – multiple images or products in one ad

✔ Reels Ad – short and trendy vertical video

✔ Slideshow – lightweight video-like ads

If you’re a beginner, start with an image or video ad because they perform well and are easy to create.

✅ Step 7: Write Good Ad Copy

Your text should be clear, simple, and focus on a single action.

A good ad formula:

  • Hook: Grab attention
  • Benefits: Why it matters
  • CTA: Tell them what to do next

Example:

“Tired of back pain after long work hours? Try our ergonomic office chairs designed for comfort & posture support. Order today & get free delivery!”

Avoid writing long paragraphs—people scroll fast.

✅ Step 8: Add a Strong Call-to-Action

Good CTAs include:

  • Sign Up
  • Learn More
  • Shop Now
  • Get Offer
  • Download

✅ Step 9: Track & Analyze Results

Once your ad is live you can monitor the performance inside Ads Manager.

Important metrics you can monitor are as follows:

Metric:

CTR (Click-Through Rate)– Shows how many people are clicking your ads.

CPC (Cost Per Click)- How much you need to pay for every time your ad is clicked. 

Conversions- It includes purchases, signups and leads.

Reach- Shows number of people who saw your ad.

If results are weak:

  • Try changing your audience
  • Improve the image/video
  • Change your ad text
  • Increase budget slowly
  • Advertising is all about testing and improving.

Beginner Mistakes to Avoid

  • Don’t boost posts blindly
  • Don’t target too broad (e.g., whole India for a local business)
  • Don’t stop ads too quickly—give time for optimization
  • Don’t use low-quality images or vague copy
  • Don’t ignore analytics

✅ Conclusion

Running Facebook ads is not complicated. Once you understand targeting, budgeting, and testing, you can set up effective ads which can bring consistent leads or sales using Facebook ads. Begin with a small budget, test different ideas, and run an effective campaign. A lot of brands you see thriving online today didn’t get lucky—they learned how to run Facebook ads the right way and scaled over time.

 

Learn how to effectively advertise on Google Ads and boost your online presence – click here to get started.